Wix SEO Site Engine Optimisation Services Experts London UK
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There are dozens of Wix SEO on-site factors that can boost your search engine performance. These include the content and keywords included on each page and the way that content is served to the user. There are fewer off-site factors, but they can have a powerful impact on your ranking, such as the number of links pointing at your site, and social media shares of your content. These act as a vote of credibility in the eyes of the search engines and can make a dramatic difference to your ranking. However, not all links are created equally, so it is important to make sure you earn relevant quality links.
The most important thing to focus on when optimising a site is the user’s overall experience. All too often people concentrate on search engines when they are optimising their site, and end up stuffing their content full of keywords until it becomes nonsensical. They forget that their copy still needs to convince humans in order to generate sales!
Increasingly, providing a great user experience is also what helps you rank well in the search engines. Search engines want to provide users with the best possible results, and so websites that deliver the information in an efficient and user-friendly way are given a higher ranking. So we never forget the user!
Most internet users discover new products and services primarily through search engines. It doesn’t matter whether you’re a local restaurant or an online e-commerce store, your Google ranking on key search terms will make a huge difference to your annual profit.
Ranking highly for the most relevant keywords for your business will raise your visibility, boost profits and help you gain new customers. In today’s digital age the importance of SEO is vital, so optimising your search performance makes strong business sense.