Keyword Research Services
Target the right keywords to attract qualified traffic that converts. Strategic keyword research is the foundation of successful SEO.
The Foundation of SEO Success
Keyword research is where successful SEO campaigns begin. It's not just about finding words people search for—it's about understanding your customers, analysing your competition, and identifying opportunities that align with your business goals.
Many businesses waste time and money targeting the wrong keywords: terms that are too competitive, don't match user intent, have low search volume, or simply don't align with their offerings. Strategic keyword research eliminates this guesswork.
With 14 years of experience analysing keywords across hundreds of industries and niches, I understand how to identify opportunities that deliver real business results—not just rankings for keywords nobody searches for.
Comprehensive Keyword Research
Competitive Analysis
Discover which keywords your competitors rank for and identify gaps in their strategy you can exploit.
Search Intent Mapping
Understand what users really want when they search—commercial, informational, navigational, or transactional intent.
Opportunity Analysis
Find high-value, low-competition keywords that offer the best opportunity for quick wins and long-term growth.
Long-Tail Strategy
Target specific, high-intent long-tail keywords that attract qualified traffic ready to convert.
Keyword Research Package Includes
Why Strategic Keyword Research Matters
Target the Right Audience
Stop wasting time on keywords that don't convert. Focus on terms your ideal customers actually use.
Faster Results
Strategic keyword selection means targeting opportunities where you can realistically compete and win.
Better ROI
High-intent keywords bring visitors who are ready to buy, leading to better conversion rates and ROI.
Competitive Advantage
Discover opportunities your competitors miss and dominate valuable search terms they overlook.
Content Direction
Clear roadmap for content creation based on what your audience is actually searching for.
Market Insights
Understand market trends, customer pain points, and how people talk about your products or services.
My Keyword Research Approach
Business Goals First
I start by understanding your business objectives, target audience, and what success looks like for you. Keywords aren't chosen in a vacuum—they must align with your goals.
Competitive Intelligence
Analyze what's working for your competitors, identify their weaknesses, and find opportunities they've missed. Learn from their success and capitalize on their gaps.
Data-Driven Selection
Using professional tools, I analyse search volume, competition, trends, and ranking difficulty to identify the best opportunities for your specific situation and resources.
Intent Matching
Not all keywords are equal. I classify keywords by search intent and match them to appropriate content types and conversion funnel stages.
Strategic Prioritization
Create a prioritised action plan: quick wins for momentum, foundational terms for long-term growth, and aspirational keywords for the future.
Ongoing Refinement
Keyword strategy isn't set-it-and-forget-it. I monitor performance, identify new opportunities, and adjust strategy based on real results.
Frequently Asked Questions
Why is keyword research so important?
Keyword research is the foundation of SEO success. Without it, you're guessing what to optimise for. Proper research ensures you target terms people actually search for, that you can realistically rank for, and that will bring qualified traffic. It's the difference between spinning your wheels and making real progress.
Can't I just use Google Keyword Planner?
Google Keyword Planner is designed for paid ads, not SEO. It provides limited data and misses crucial insights like ranking difficulty, SERP features, and competitive analysis. I use professional SEO tools that provide comprehensive data to make truly informed decisions.
How do you choose which keywords to target?
I balance multiple factors: search volume, competition, relevance to your business, search intent, and realistic ranking opportunity. The goal is finding the sweet spot—keywords with enough search volume to matter, but not so competitive you can't rank, and that align with your business objectives.
What are long-tail keywords and why do they matter?
Long-tail keywords are longer, more specific search phrases (e.g., 'best Wix SEO expert in London' vs 'SEO'). They have lower search volume but higher intent and less competition. They're easier to rank for and convert better because they match specific user needs.
How many keywords should I target?
Quality over quantity. I typically identify 100+ keyword opportunities, but prioritise 10-20 primary keywords to focus on initially. Each page targets 1-3 related keywords, not dozens. Trying to target too many dilutes your efforts and confuses search engines.
Do keywords change over time?
Absolutely. Search trends evolve, competition changes, new opportunities emerge, and seasonal factors matter. That's why keyword strategy requires ongoing monitoring and adjustment—it's not a one-time task.
View Keyword Success
See how strategic keyword research has driven rankings and traffic for our clients.
Explore Other Services
Discover our complete range of SEO services for Wix websites.
Ready to Target the Right Keywords?
Get a free keyword opportunity analysis and discover untapped potential in your market.